LANDROVER // URBAN ADVENTURE
3D VISUALS AND
CONCEPT DEVELOPMENT
Working with my client, the creative agency Imagination, I helped to develop a new event concept called Landrover Urban Adventure: a live demo rig and off-road driving team that would tour the country to help promote the Landover brand and engage the general public.
Initially I created a set of 3D visualisations designed to sell the concept and drama of the event. There were several technical challenges to overcome including the creation of water and smoke effects.
The visuals eventually developed to encompass the final event kit design and roadshow assets.
Client: Imagination Brand: Landrover
DEVELOPED CONCEPT
